Study on the Evaluation and Selection of B2C Logistics Model of Cross-Border E- Commerce Enterprises

Yajie Zhao

School of Business, Guangdong Polytechnic of Science and Technology, Zhuhai, 519090, China

Abstract: In recent years, China's e-commerce industry is booming, providing a series of new ideas and new development direction for the development of a series of industries, cross-border e-commerce industry bear the brunt. However, the exploration in new fields has brought many problems, especially in the aspect of logistics, which restricts the development of B2C cross-border e-commerce export enterprises. This paper analyzes and evaluates several major modes of B2C logistics of cross-border e-commerce enterprises in China, and provides references for the development of B2C logistics modes of cross-border e-commerce enterprises by combining with the current industrial reality.

Keywords: B2C; Cross-border e-commerce enterprise; Logistics model