Analysis of China Mobile Internet Insurance Marketing Channel 

Kadar 

School of marketing, Lacrosse University, Utah, 84101, America 

Abstract: With the rapid development of mobile Internet, China Mobile Internet insurance fast, at the fore-front of the world. Is analyzed in this paper China Mobile Internet insurance marketing channel development status and characteristics, discusses the favorable and unfavorable factors in the development, proposed the development countermeasures of China Mobile Internet insurance marketing channel. 

Keywords: Mobile Internet; Internet insurance; insurance marketing channel