Marketing Strategy of Small and Medium Sized Enterprises 

Rongrong ZOU 

Business Management, Chongqing Jiaotong University, Chongqing, CHINA 

Abstract: The small and medium-sized enterprise is an important part of the modern economy, is an impor-tant resource of technology innovation, countries of great concern and have developed policies, promote the technological innovation of small and medium-sized enterprises. For the development of small and medium-sized enterprises in the development of the long-standing problem, marketing strategy, and small and me-dium-sized enterprises in? Has become the majority of small and medium-sized entrepreneurs should focus on and improve the problem. This thesis is aimed at the current situation of our country small and medium-sized enterprise, and small and medium enterprises marketing strategy analysis, and put forward the direction of the development of small and medium-sized enterprises are suggested. 

Keywords: Small and medium-sized enterprises; Marketing strategy; Green marketing