Empirical Research on Basketball News Audience

Shisen Li

Physical Education Institute Hebei United University Tangshan, China

Abstract: Since the 1990s, along with China's information industry development and basketball professionalization, basketball news became the attention focus of media communication and the audience. This study uses stratified random sampling and questionnaires to people within the Third Ring Road in Beijing, 4400 questionnaires were returned, 4400 copies reclaimed, 41900 copies of valid questionnaires. The information of audience received from the mass media generally has two types, information type of satisfaction and information type of method. Primary role of information type of satisfaction is to provide social emotional identity for the recipients, provide emotional meet and aesthetic home for the recipients. The study found that the main motive of general audience of basketball news accept that the basketball news is interesting in sports, the main motive of random audience is entertainment, however, whether interest ｏｒ entertainment, emotional needs and identity are the main motives of the basketball news audience contact sport media. Therefore, under the premise of basketball news resources are limited and gathering is costly, the media should prepare for the depth development of basketball news resources, broaden the coverage area, emphasize on basketball edge coverage, enhance the value of basketball news and information, in the report form, enhance human touch, pay attention to detail, fully tap the emotional nature of basketball news, highlight the highly emotional feature of basketball news.

Keywords: Information Industry; Basketball News; Media Communication