Study on the Extraterritorial Exposition of Chinese Ceramic Stories

Lun Wang

Jingdezhen Ceramic Institute, Jingdezhen, 333403, China

Abstract: Exposing Chinese stories abroad is an effective way to spread Chinese culture. To disseminate Chinese ceramic stories abroad, appropriate ways and strategies should be adopted: first of all, to change the discourse system and ｓｅｌｅｃｔ a unique perspective; secondly, to make full use of the role of celebrities, important occasions, famous presses and media; thirdly, to take advantage of the Confucius Institute of Ceramics, the Year of Chinese Culture, ceramic expositions and exhibitions, ceramic, and other effective platforms.

Keywords: Chinese ceramic story; Chinese culture; Extraterritorial exposition; Strategy