Study on Rise of Tea Culture and Driving Effect of Tourism 

Hongli Jia

Henan University of Animal Husbandry and Economy, Zhengzhou, China

Abstract: Chinese traditional tea culture has a good driving role in the development of local tourism econo-my. With the rapid development of tourism, the form of tourist consumption has changed, and tea culture tourism has gradually been loved by tourists. With the rapid development of tourism, governments at all le-vels pay more and more attention to the development of tourism under the effect of tea culture. For the development of tourist attractions to provide a new form of tourism and innovation of tourism products. Under the promotion of tea culture, the aesthetic value of tea, the value of history and culture and the practical value of health care are used to attract tourists and promote tourism effect. With the combination of tea culture related resources and tourism resources, the comprehensive development and comprehensive development of tea culture can form a new tourism mode, which can help tourists gain knowledge edification and inner pleasure through sightseeing, participating in experience and so on.

Keywords: tea culture; tourism; economy; driving effect