Discussion on Enterprise Crisis Management and Coping Strategies Take Huawei's Crisis Management as an Example

Bingyao Li

School of Management, Jiangsu University, Zhenjiang, 212013, China

Abstract: In recent years, the sudden cases of enterprise crisis events have increased obviously, and tend to increase year by year. When many enterprises are dealing with crisis events, the problem of their inadequate ability to deal with crisis events has become increasingly prominent. As the breakthrough point, this paper takes the example of the company Hua Wei dealt with the crisis event recently happened on the simple discussion, through the analysis of the necessity of enterprise crisis management, as well as to the enterprise the internal factors and external factors caused by the crisis have been analyzed, and puts forward the corresponding strategies and suggestions within the enterprise to establish a long-term effective mechanism of crisis management, and crisis management should be brought into the enterprise management an important part of the process of enterprise management in the future in response to the global complex economic environment and political environment when facing the crisis.

Keywords: Enterprise; Crisis management; Necessity; Causes; Countermeasures