Coupling Analysis of Online Marketing and Industrial Brand Development under the Background of E – commerce

Guoguang Liu

School of Economics and Management, Binzhou University, Binzhou, 256600, China

Abstract: In order to better understand the brand attack trend and market development prospect, this paper analyzes the coupling degree between online marketing mode and industrial brand development based on the background of e - commerce, calculates the impact dimension of online marketing on industrial brand devel-opment, analyzes the impact dimension of online marketing effect and marketing impact approach, and thus assumes the relationship between online marketing and industrial brand impact dimension, so as to make hy-pothesis analysis on the relationship between the two. According to the analysis results, this paper studies the moderating effect of network marketing involvement on brand development, and sets up a coupling degree relationship analysis equation model according to the research results, thus completing the coupling analysis of network marketing and industrial brand development.  Finally, through experiments, it is confirmed that the coupling analysis of online marketing and industrial brand development under the background of e-commerce is basically consistent with the actual market research results, thus confirming that the method is accurate and efficient, and meets the research requirements.

Keywords: E-commerce background; Internet marketing; Industrial brand; Coupling development