A Study of external Publicity Translation Forms in the Context of Globalization from the Perspective of cultural Translation

Aiping Tan

Foreign languages department of Sichuan Vocational and Technical College, Suining, 629000, China

Abstract: With the accelerating process of globalization, and the deepening information sharing and cultural exchanges, the exchanges between countries are becoming increasingly frequent. The transmission of globalization context cannot be separated from external publicity translation. External publicity of china’s culture is conducive to the dissemination of culture and exchanges between countries, and it helps establish a good international image, and conforms to the needs and development of era. External publicity translation plays a vital role in the transmission of culture and is the medium of language transformation among countries. However, there are always many problems in the translation of external publicity due to the different views, consciousness and habits of different translators. This paper studies external publicity translation form in the context of globalization, aiming at identifying the problems in external publicity translation, revealing its essence and improving the quality of external publicity translation.

Keywords: Culture; Globalization context; External publicity translation form; Study