Research on Cross-border E-commerce Evaluation Index System Based on Analytic Hierarchy Process

Guoguang Liu

School of Economics and Management, Binzhou University, Binzhou, 256600, China

Abstract: With the development of modern society, the economy has become an important part of people's daily life and one of the important lifelines of the country's development. With the continuous development of globalization, the exchange and integration of international business has deepened, and in the specific operation process, there has been a run-in and innovation, and the development of this field has been continuously promoted. However, the traditional cross-border e-commerce evaluation index system has complicated evaluation operation and poor operability. Therefore, a research on cross-border e-commerce evaluation index system based on analytic hierarchy process is proposed. Based on the basic principles of AHP, the indicators of cross-border e-commerce evaluation are comprehensively considered, and the AHP is applied to determine the weight of cross-border e-commerce evaluation. The special vector of the comparison matrix is used as the weight of the cross-border e-commerce evaluation factor to construct a cross-border e-commerce evaluation index system. Through simulation experiments, it can be proved that the method is simple, practical and operability, and can objectively reflect cross-border e-commerce evaluation indicators.

Keywords: Analytic hierarchy process; E-commerce; Economic indicators