TheImpact of Destination Cultural Embeddedness on Cultural Heritage TourismAuthenticity based on Perceptual Modeling

Hong Zhu

Economic and Management College, SuzhouPolytechnic Institute of Agriculture, Suzhou, 215008, China

Abstract: To explore the relationship between local culture andheritage cultural tourism, and the mechanisms that influence the role of both.The study first constructed a theoretical framework for perceptual modeling andadopted a perceptual modeling approach to collect feedback data from tourists,including evaluations of cultural embeddedness, cultural heritage presentationand preservation, and information accuracy, through a case study and questionnairesurvey of the Florence destination. Data were analyzed using structural equationmodeling. The results of the experiment showed that the cultural embedding ofthe destination using the perceptual model had a positive impact on tourists'perceptions of authenticity and was able to obtain a 93 per cent level ofsatisfaction. This shows that deep cultural embedding significantly enhancestourists' satisfaction with the authenticity of the destination's culturalheritage. The results of the study help to understand the importance ofcultural embedding in enhancing tourists' experience and satisfaction, and alsoprovide an empirical basis for the planning and management of cultural heritagetourism.

        Keywords:Heritage tourism; Perceived authenticity; Culturalembeddedness; Perceptual modeling