Research on Jingdezhen Ceramic Folk Art and the Cultivation of College Cultural Creative Talents 

Li Jiang

   School of International Studies, Jingdezhen Ceramic Institute, Jingdezhen, 333403, China

Abstract: The importance of folk art innovation and development to local economy and cultural uniqueness is undoubted. The absorption of folk art resources by the education system of colleges and universities, and cultural and creative industries is of great significance in inheriting, promoting and protecting the original ecological national culture, and it will also play a positive role in promoting local economic and social development. This paper takes the innovation of ceramics folk art in Jingdezhen as an example, and puts forward the aspects of education concept, curriculum system innovation, updating teaching methods, school-enterprise combination and so on, to strengthen the folk art and the specific mode and approach of cultivating creative talents in colleges and universities of Jingdezhen.

Keywords: Jingdezhen ceramic folk art; Innovation; College cultural and creative industries; Talent training mode