The Multimodal Discourse Perspective: Blue and White Porcelain Element in Package Design 

Xin Liu

Jingdezhen Ceramic Institute, Jingdezhen, 333403, China 

Abstract: Multimodal discourse analysis emphasizes the various semiotic resources of discourse. The pur-pose of this study is to make a multimodal discourse analysis of blue and white porcelain element in package design. Multimodal discourse analysis has been widely applied in the discourse of advertisements and pictures, but the multimodal discourse analysis of blue and white porcelain element in package design still needs to be further explored.

Keywords: Blue and white porcelain element; Multimodal discourse analysis; Package design