Evolution and Enlightenment of Mascot Design in the Visual Identification System of Higher Vocational Colleges Taking Guangxi Polytechnic of Construction in China as A Case in Point

Biyu Mo, Hao Huang

Guangxi Polytechnic of Construction, Nanning, 530021, China

Abstract: As part of a visual identity system, design and application of mascot used in higher vocational colleges step by step because of unique appeal. The form of mascot in higher vocational colleges has rules to follow and is an excellent carrier to highlight brand culture and vitality. This paper aims to combine the mascot of Guangxi Construction Vocational and Technical College to analyze the value of its application to campus construction.

Keywords: Visual identification system; Mascot; Higher vocational colleges