The Study of Ideological and Political Education in Colleges and Universities in the New Media Era 

Kehua WANG 

Tianjin Polytechnic University, Tianjin, 300387, CHINA 

Abstract: As a product of scientific and technological development, especially new media represented by the Internet and mobile media, the rapid rising rate of its application has a lot of influence on various aspects of universities. In terms of the ideological and political educational work of universities, though the application of new media has changed the traditional campus network management mode, and brought convenience for the dissemination of information to some extent, it undoubtedly increased the difficulty of ideological and po-litical education work as well as it brought opportunities for ideological and political education work. This forms a new challenge towards the cultivation of college students' media quality and their keep of ideological and political advancement. Therefore, universities should actively strengthen the team building of new media' s ideological and political education work, on the premise of fully using of the new media resources, so as to build a harmonious, civilized and beautiful campus. 

Keywords: Ideological and Political Education; Colleges and Universities; New Media Era