香港新世纪文化出版社
地址:香港湾仔卢押道18号海德中心16楼D室
当前位置:首页 >> 国际智能信息与管理科学英文期刊

Analysis of Small and Medium Sized Enterprise Mobile Internet Marketing Mode

Analysis of Small and Medium Sized Enterprise Mobile Internet Marketing Mode 

Copeland 

School of marketing, Cambridge State University, California, 94203, America 


Abstract: With the continuous development and progress of social economy, the continuous innovation and reform of science and technology, the rapid development of the mobile Internet industry. More and more en-terprises begin to pay more attention to the mobile internet marketing, especially in the marketing process of WeChat and the wide application of two-dimensional code technology. Mobile internet marketing model suc-cess breaking the drawbacks of the traditional marketing model, rich and effective SME Promotion means, in order to attract more consumer attention, for small and medium-sized enterprises to create more economic benefits, enhance their competitiveness in the market, the stability of small and medium-sized enterprises to promote sustainable development. This article will further analysis and Discussion on the mobile internet marketing mode of small and medium sized enterprises. 

Keywords: Small and medium-sized enterprises; Mobile internet marketing; Model research and analysis