Analysis of Small and Medium Sized Enterprise Mobile Internet Marketing Mode
Copeland
School of marketing, Cambridge State University, California, 94203, America
Abstract: With the continuous development and progress of social economy, the continuous innovation and reform of science and technology, the rapid development of the mobile Internet industry. More and more en-terprises begin to pay more attention to the mobile internet marketing, especially in the marketing process of WeChat and the wide application of two-dimensional code technology. Mobile internet marketing model suc-cess breaking the drawbacks of the traditional marketing model, rich and effective SME Promotion means, in order to attract more consumer attention, for small and medium-sized enterprises to create more economic benefits, enhance their competitiveness in the market, the stability of small and medium-sized enterprises to promote sustainable development. This article will further analysis and Discussion on the mobile internet marketing mode of small and medium sized enterprises.
Keywords: Small and medium-sized enterprises; Mobile internet marketing; Model research and analysis