The Pricing Analysis of Real Estate Big Data 

Sen ZHAO 

School of Economics and Management, Chongqing Jiaotong University, Chongqing, CHINA 

Abstract: With the development of technology, the research value and market potential of big data in the real estate industry are well acknowledged. But its research is still lack of data transactions and pricing analysis. Aiming at this issue above, this paper use the utility theory of value and the theory of cost, combined with pricing strategy for real estate big data pricing analysis, in order to provide a reference for future research. 

Keywords: Real estate; Big data; Pricing model