Breakthrough of Traditional Internet Marketing Thinking 

Pellinen 

School of marketing, Cambridge State University, California, 94203, America 

Abstract: With the rapid development of the Internet, based on the Internet network business gradually in-creased the number of, in the fierce market competition, network business to marketing model and marketing innovation, became the important issues related to the development of electronic business networks. From the point of view of the marketing mode of the network business, in the marketing thinking, most network busi-ness has exceeded the traditional marketing thinking, from highlight the characteristics of products, survey to the actual needs of customers, according to specific customer groups and innovative marketing means to ob-tain the success. Obviously, in the Internet era, Internet marketing is only a breakthrough in traditional think-ing, in order to ensure the positive effect of marketing. Therefore, we only based on the characteristics of the Internet, a serious study of the Internet marketing model and marketing tools, and actively do a good job of marketing innovation, in order to meet the needs of the reality of Internet marketing. Keywords: Internet marketing; Traditional marketing; Thinking; Innovation