A Comprehensive Analysis of the Transformation and Development Trend of Colleges and Universities in Henan Province from the Perspective of Alumni Donation Intention 

Qiuyang Bai, Manoch Prompanyo* 

School of Management, Shinawatra University, Pathum Thani, 12160, Thailand 

Abstract: Based on the historical development of philanthropy in American colleges and universities, this paper expounds the fields of philanthropy in the process of development. This paper studies and analyzes the trend and significance of university transformation from the perspective of alumni 'willingness to donate. Taking Henan Province as an example, this paper analyzes the trend of university transformation and development based on the donation of local university alumni, and formally analyzes the validity of the results through questionnaire survey. 

Keywords: Alumni donation; University transformation; Campus construction; Teaching quality