On the Positive Role of Opinion Leaders in the Media Age

-Take the Spread of Buddhism Culture in China as an Example

Lifang Wu

Institutes of Marxism, Southwest University of Political Science and law, Chongqing, 401120, China

Abstract: Sincethe media is one of the highly developed products of the information society, mainstream ideology and various social thoughts have flooded the entire society. This undoubtedly brings shocks and challenges to the current educational management work in colleges and universities. With the new type of communication that has grown up from the media, namely "personal media", every social citizen in the net-work environment can act as a producer, publisher, and receiver of information. In many "personal media," there is a strong flow of information. The “activists” of the fan community may become opinion leaders, issue opinions, show attitudes, gain support, and support. Based on the conditions that have arisen, opinion leaders have played an important role in spreading mainstream ideology, guiding college students to establish correct values, and promoting excellent traditional culture. In light of this, the development of a mechanism for the positive role of opinion leaders in the era of self-media has been explored. It is of great significance.

Keywords: Opinion leader Self-media positive role "Buddha" culture