Analysis of the Role ofWe-media Micro Marketing in the Consumption of Cultural Industry Market

Guojing Zhang

Humanities College, Tianjin Agricultural University, Tianjin, 300384, China

Abstract: With the development of social economy, the consumption market of cultural industry has great potential. At the same time, the rapid development of the Internet and the rapid progress of various new media have made the Internet become an important channel of information acquisition in people's life. In this situation, we-media emerges and enters in a longer term, especially in micro-marketing, and we-media as media tools begin to show its growing strength. It is easy to find yourself using media in society which is getting more and more popular and more widely used. From it's birth with a single function, communication developed into a multifunctional platform. On one hand, methods on using media has been extended, such as "wechat business", where the platform is being used to sell products through instant communication functions in the users' Wechat circle of friends; On the other hand, from we-media operators' own innovation and guidance, the signing of we-media in micro blogs is subject for further development based on the original platform. As a we-media user, we live in a society filled with vast amounts of information every day, and our work has changed dramatically with the development of we-media. In cultural products, giving priority to dozens of cultural industry will be fully we-media application in its own development and product sales, turning wemedia marketing from theory to reality, at the same time, the marketing media established itself in the position of cultural industry consumer market. We-media micro marketing is the product of The Times and is a new concept combining network development and mobile network. It conforms to the development trend of marketing, and also meets continuously increasing participation needs and psychological needs of the large audiences, which has great research value and significance.

Keywords: We-media; Micro marketing ; Cultural industry consumer market