Discussion on the new Concept of Enterprise Marketing Strategy under the new Economic Background

Cunming Zhang

School of Economics and Management, Shandong Jiaotong University, Jinan, 250357, China

Abstract: Along with the social economic system reform, competition among enterprises, but also brought new opportunities for the development of enterprises, only to seize the opportunity, according to the economic situation to adjust the marketing strategy, in order to occupy a space for one person in the fierce market competition, to realize the sustainable development of enterprises. This paper expounds the concept of traditional marketing strategy, analyzes the influence of new economy on enterprise marketing, points out the existing problems in enterprise marketing, and new ideas of enterprise marketing strategy under the background of the new economy are discussed, in order to improve the market competitiveness of enterprises to ｃｒｅａｔｅ favorable conditions.

Keywords: Enterprise; Marketing; New economy; New concept