University Ideological and Political Education Under "Microform"

Kehua WANG

Tianjin Polytechnic University, Tianjin, 300387, China

Abstract: With the development of the "Microform" symbolized by wechat and microblog, it has brought about both challenge and the opportunity to development the ideological and political education of universities. This article will analyze from "microform" conception and the characteristic of information transmission, and will explore the way of "microform" which has been applied to the ideological and political education in colleges and universities. We will get firsthand materials with using the combination of the network and the campus to release questionnaire, According to the above obtains the impact on university student of the "Microform" appears more and more too. Based on this, This article will unify the actual situation which the ideological and political education of universities, will expound the part about its advantages and disadvantages of using "microform" in the education and will the protest construction principle and practical way.

Keywords: The ideological and political education of universities; "Microform"; Practical way