The Problems and Countermeasures of the Development of Network Marketing of Small and Medium-sized Enterprises in China

Bin Hong

Wuhan University of Technology

Abstract: Network marketing is to represent the general trend, is the focus of future development of the whole enterprise marketing work. Small and medium-sized enterprises as a key component in the development of economy, the use of network marketing is irreversible. This paper starts from the network marketing environment analysis, lists the small and medium-sized enterprise engaged in network marketing problems, and gives relevant suggestions.

Keywords: network marketing; small and medium-sized enterprises; science and technology