Modularization: A New Strategy for Virtual Logistics Enterprises to Implement Corporate Social Responsibility

Shuguang Guo

Jiangsu Maritime Institute, Nanjing, 211112, China

Abstract: Aiming at the corporate social responsibility (CSR) management of modern virtual logistics enterprises, this paper puts forward the method of introducing modularization based the theory of modularization. And this paper explores the possibility of integrating modularization method with corporate social responsibility. This method will be beneficial to the analysis of the dynamic mechanism of modularization management in supply chain logistics enterprises, and can help virtual logistics enterprises to improve the performance ability of corporate social responsibility through modular management. The economic analysis of the organizational model of modularization application of virtual logistics enterprises is carried out. The differences in the application of social responsibility modularization in virtual logistics enterprises are analyzed and compared.

Keywords: Virtual logistics enterprise; Corporate social responsibility; Modularization; Strategy