Analysis on the Strategic Brand Competition Path of Foreign-funded Enterprises from the Perspective of Economic Globalization

Xiafei Chen

Shanghai Sudler MDS Healthcare Communication Co. Ltd. Shanghai, 200335, China

Abstract: In the context of economic globalization, it is an irresistible trend for countries to strengthen ties in all aspects; especially economic ties. Foreign enterprises gradually start to go to other countries, including building factories in other countries, making investment, buying local brands and so on. This phenomenon of globalization greatly promotes the development of global economy. However, there are some problems when foreign enterprises invest in local development. Therefore, this paper expounds the development status of foreign- funded enterprises in the perspective of globalization and the existing problems in strategic brand competition,and puts forward relevant suggestions for the future development path.

Keywords: Economic globalization; Foreign-capital enterprises; Strategic branding; Competition in the path