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Return: The Dilemma in the Process of Revitalizing Rural Areas—Based on the rural field survey in Yingde

Return: The Dilemma in the Process of Revitalizing Rural Areas—Based on the rural field survey in Yingde

Leilei Wang1, Heqing Zhang2, Jing Ma2*

1Guangzhou Panyu Polytechnic, Guangzhou, 440100, China

2School of Tourism, Guangzhou University, Guangzhou, 510006, China


Abstract: As a successful person in the local society, Xiangxian is the mainstay of rural social development and plays an upward role in the rural revitalization process. Xiangxian returned to the countryside with his rural complex. They invested and helped the reconstruction and development of rural society, which played an important role in this process. In the field research, it was found that the participation of Xiangxian in rural revitalization also has certain limitations. The rural people have multiple dilemmas in the process of rural revitalization, lacking policy support and guidance from local realities, leading to the dilemma of the decline of the effective participation of the township.

Keywords: Xiangxian; Rural Rejuvenation; Right to Speak