Research and Practice of Big Data in Internet Industry

Honglei Yang

Asia Metropolitan University, Kuala Lumpur, 666100, Malaysia

Abstract: In order to better analyze the correlation between big data technology and the internet industry and further promote the healthy development of the internet industry, the research and practice of big data in the internet industry were investigated and analyzed. the current development status of the internet industry and the application of big data technology were investigated. according to the investigation results, the potential risk values in the development process of related industries were calculated, the defense coefficient was standardized, and relevant optimization suggestions were put forward to ensure the healthy development of the industry. Empirical analysis results confirm that the application of big data in the Internet industry can effectively promote the development of modern economy and technology.

Keywords: Big data; Internet; Network security; Financial development