Virtual Modularization Strategy of Corporate Social Responsibility in Manufacturing Industry

Shuguang Guo1, Ye Wang2

1Jiangsu Maritime Institute, Nanjing, 211170, China

2Nanjing University of Aeronautics and Astronautics, Nanjing, 210016, China

Abstract: In view of the trend of the application of corporate social responsibility (CSR) management in manufacturing industry, this paper innovatively puts forward the virtual modular corporate social responsibility management method, and explores the possibility of comprehensive optimization of modularization method and manufacturing corporate social responsibility. This method will be beneficial to the analysis of virtual modularization dynamic mechanism in the implementation of corporate social responsibility management in manufacturing industry, and can help manufacturing supply chain node enterprises to improve the cooperative performance ability of corporate social responsibility through virtual modularization management, and optimize the organizational model of modularization application in supply chain enterprises. The application of modular virtual enterprise of supply chain social responsibility is compared.

Keywords: Manufacturing; Corporate social responsibility; Virtual modularization; Enterprise strategy