Development of Sports Tourism under the Strategy of Rural Revitalization

Liang Luo1, Xu Wang1,2, Dongyun Fan3*

1School of Physical Education, Hunan University of Technology, Zhuzhou, 412000, China

2School of Physical Education, Xiangnan University, Chenzhou, 423043, China

3School of Leisure Sports and Management, Guangzhou Sports University, Guangzhou, 510500, China

Abstract: The rural revitalization strategy has provided new ideas for the development and construction of sports tourism, which is of great significance. In the development of sports tourism under the background of rural revitalization strategy, we should persist in coordinating urban and rural areas, scientifically planning and layout rural tourism industry, and creating characteristic rural tourism destinations; adapting local conditions, giving full play to resource endowments and transportation location advantages, and developing characteristic rural tourism products; integrating development and fully mobilizing Government, market and social forces, build a comprehensive economic and social governance model; build and share, and innovate the institutional mechanism of rural tourism development. Also in the process of development, we must pay attention to local conditions, rational development; people-oriented, classified development; clear the subject rights and responsibilities, joint development; focus on characteristics, creative development.

Keywords: Rural revitalization strategy; Sports tourism; Path; Development