Analysis of E-commerce Click Farming Problem based on Ordered Logistic Regression

Zhuoxin Zhang, Donglei Li

Business School, University of Shanghai for Science and Technology, Shanghai, 200093, China

Abstract: Click farming is a means for merchants in e-commerce to improve network ranking and obtain sales volume and praise. This paper analyzes the causes of click Farming behavior through the actual situation, and explores the significance of the causes through orderly logistic regression, and puts forward suggestions accordingly.

Keywords: Electronic commerce; Click farming; Ordered logistic regression