New Changes in Chinese Film Market

Gang Wang

School of Art, Anhui University of Finance and Economics, 233030, Anhui, China

Abstract: As the world’s second film market, the development of Chinese film market has been attracting worldwide attention. Especially in recent years, the Chinese film market is also changing quietly. First of all, domestic films have always been the first choice for Chinese film audiences. Some “new mainstream films” have been well received by the Audiences, which indicates that China is moving from a “big film country” to a “powerful film country.” Secondly, the frequent occurrence of small-language films in the Chinese film market also indicates that the Chinese film market is becoming more mature. Finally, the emergence of the viewing groups in the third and fourth tier cities has become a new growth point and future for the Chinese film market. This series of changes indicate that the Chinese film market is becoming mature gradually.

Keywords: Chinese film; New director; Small language film; Third and fourth tier cities