Research on Business Model of Internet Companies

A case study of xiaomi company

Yunpeng Xu

School of Business Administration, Anhui University of Finance and Economics, Bengbu, 233030, China

Abstract: Since its birth in the 1990s, Internet enterprises have continuously innovated business models that are different from traditional ones, and these business models have brought huge economic benefits to enter-prises. However, with the progress of Internet technology and the continuous development of the Internet in-dustry, some problems have gradually emerged in the past Internet business model, which has greatly hin-dered the development of Internet enterprises. As an outstanding representative of Internet enterprises in re-cent years, the innovation of its own business model has certain enlightenment to other Internet enterprises. This paper explores the current situation and problems of Internet business model by analyzing the relevant theoretical knowledge of Internet enterprises and Internet business model, and makes a case study of Xiaomi Company to find out the intrinsic nature of Internet business model.

Keywords: Internet enterprise; Business model; Xiaomi company