Enterprise Strategic Adjustment based on Path Dependence Theory

Minyi Qian

Asia Metropolitan University, Kuala Lumpur, 50000, Malaysia

Abstract: In order to solve the great strategic risk in traditional enterprise strategic adjustment, this paper puts forward the enterprise strategic adjustment based on path dependence theory. Based on the introduction of path dependence theory, the enterprise strategy is analyzed and three parts are adjusted: market penetration strategy, diversification strategy and contraction strategy, so that the proposed enterprise strategic adjustment based on path dependence theory is realized. The experimental data show that the strategic adjustment based on path dependence theory can effectively avoid known risks.

Keywords: Path dependence theory; Enterprise strategy; Strategic adjustment