Impact of New Media Technology on Tra-ditional News Communication Theory and Analysis of Its Innovative Model

Mengmeng Tao

School of Journalism and Communication, Communication University of China, Nanjing, 210097, China

Abstract: With the rapid development of science and technology, the emergence of new media technology has changed the limitation of communication content, and news communication mode has become multi-point to multi-point. It changes the traditional agenda setting, impacts the dominant position of traditional news leaders, and satisfies the public's sense of use and satisfaction. In order to improve the timeliness of news communication, new media technology is used to innovate the news communication mode. By innovating the way of news report, optimizing the form and content of news communication, and integrating reading and news release, it tries to spread news globally and finally realizes the innovation of news communication mode. In order to verify the timeliness of news communication after innovation, a comparative experiment was conducted with the traditional model. Experimental results show that the innovative news communication model has better timeliness. 

Keywords: New media technology; Traditional news communication theory; Analysis of innovation mode