The Evaluation Method of Investment Risk of Financial Enterprise based on Multimedia Network

 Zhengdong Zuo, Xinrui Geng

School of Finance, Anhui University of  Finance and Economics, Bengbu, 233000, China

Abstract: In recent years, with the rapid development of the capital market, more and more enterprises and individuals have begun to engage in various financial enterprise investment activities. Information asymmetry often exists in financial enterprises, which brings some risks to their marketing, pricing and investment. Through the analysis of the investment risk of financial enterprises based on multimedia network, the measurement platform of financial investment risk is built, and the investment risk assessment is realized by relying on the selected risk assessment indicators, so as to complete the research of this paper. The empirical analysis proves that compared with the traditional investment risk assessment method, the accuracy of investment risk assessment method designed in this paper is 19.5% higher, and the time of investment risk assessment is greatly shortened.

Keywords: Multimedia network; Financial enterprise; Investment risk; Risk assessment; Internet