Research on Personalized Privacy Protection of Mobile Communication Users under Big Data Analysis

Zhengqiu Weng*, Qinghua Chen

Department of Information Technology, Wenzhou Vocational & Technical College, Wenzhou, 325000, China

Abstract: With the continuous development of mobile communication, users are increasing and the amount of information is also growing substantially. Under the analysis of big data, the issue of users’ privacy has become a global concern. According to the above background, the research on personalized privacy protection of mobile communication users under big data analysis is proposed. Firstly, the mobile communication technology based on big data analysis is introduced. Secondly, the protection measures for personalized privacy of mobile communication users are described, which mainly include three aspects: strengthening the supervision of big data analysis technology, strengthening technical protection, and defining information sensitivity level for classification transmission.

Keywords: Big Data; Mobile Communication; Users; Privacy; Protection