Analysis and Research on Private Information Pricing

Ganlin Zhou

East Campus of Huazhong University of Science and Technology, Wuhan, 430074, China

Abstract: The purpose of this paper is to solve the pricing problem of private information if it were going to enter the product market as a commodity. First, we classify the personal information and obtain the compen-sation value of the information that people are willing to sell through the statistical method, so as to form the basis of private information pricing system, construct the model of the willingness to pay, and get the price point. Second, consider the generational differences in risk-benefit ratios by establishing an equation for risk-efficiency ratios. The impact of age on the willingness to be paid based on age gets the effect of age on the model. We analyze the similarities and differences between PP, IP and PI from the perspective of market and law. Finally, software SPSS was used to analyze the correlation of multiple variables to get the information relevance.

Keywords: Private information; Risk-benefit ratios; Risk-efficiency ratios; SPSS