Research on E-commerce Enterprise Management Model in Big Data Era 

Yan Zhang

School of Business, Northwest University of Politics and Law, Xi’an, 710063, China

Abstract: With the arrival of the big data era, all aspects of people’s lives have been affected by big data, the e-commerce business management model has also been affected by the arrival of the big data era. This paper mainly elaborates the big data era and e-commerce enterprises as well as the innovation and advantages of the e-commerce enterprise management model in the big data era, in which the big data era and e-commerce enterprises mainly explain the current situation and existing problems of e-commerce enterprise management model. The innovation and advantages of the e-commerce enterprise management model in the big data era are mainly discussed in terms of achieving low-cost management, better marketing and creating better services, as well as refined management, which can be used as a reference for future exploration of e-commerce business management model in the big data era.

Keywords: big data era; e-commerce; enterprise management; management model