Research on the Construction of College Students’ Love Morality Education Model Based on Social Learning Theory

Zhouting Shi

Zhejiang University of Finance & Economics, Hangzhou, 310018, China

Abstract: According to Bandurad’s social learning theory, love morality is acquired mainly through postnatal learning, with strong social attributes and unique characteristics of the times, and love morality behavior, love morality cognition and love morality environment are a whole dynamic system of mutual influence and mutual determination. In the current media age environment represented by the network, the love moral information disseminated by the network impacts on the individuals, culture, traditions, home-school education, social environment and other aspects, directly affects the contemporary college students’ love morality, which is inseparable from the network, and then affects their sexual behavior. By reviewing the research on college students’ love morality, this paper refers to the theoretical framework of interactive determinism, combines the concepts of observational learning and self-regulation, and on the basis of reporting the current problems of college students’ love morality and sexual behavior, carries out a structural equation model (SEM) analysis of the influencing factors in the process of its occurrence and development, and puts forward the countermeasures and suggestions of optimizing college students’ love morality educational mechanism, so as to avoid the deterioration of love morality deviation such as premarital sexual behavior of college students.

Keywords: Social learning theory; College students; Love morality; Education model