Analysis on the Development Countermeasure of Cultural and Creative Industry under the View of Big Data

Qunping Chen

Student Pursuing a PhD Degree from Dalian University of Technology, Dalian, China

Abstract: As an emerging industry, cultural and creative industries are increasingly showing the importance of their development. With the help of big data platforms, it is necessary to study the development of cultural and creative industries. Based on the new perspective of big data theory, the article analyzes the role of big data in promoting the development of cultural and creative industries, and analyzes the problems existing in the development of cultural and creative industries under the perspective of big data. The countermeasures for the development of cultural and creative industries under the view of big data are proposed, which has certain forward-looking and practical significance.

Keywords: Big data; Cultural and creative industry; Development; Countermeasure