Construction of Live Streaming E-commerce Supply Chain-based on Supply Chain Matching Theory 

Dejuan Zhuang, Jie Liu* 

School of Marketing and Logistics Management, Nanjing University of Finance and Economics, Nanjing, 210023, China 

Abstract: With the rise and gradual development of live streaming e-commerce, contradictions and problems between supply and demand have become increasingly prominent, and the construction of the supply chain of live streaming e-commerce has gradually become an important issue of concern from all walks of life. Based on the supply chain matching theory, live streaming e-commerce product are divided into stable supply and demand, unstable supply and stable demand, stable supply and unstable demand, unstable supply and demand. According to the supply and demand uncertainty of live streaming e-commerce product, we constructed dif-ferent supply chain strategies, which are efficient supply chains, risk-hedging supply chains, responsive supply chains and agile supply chains. The results provide live streaming e-commerce with implementation for construction in different supply and demand environments. 

Keywords: Live streaming e-commerce; Supply chain constitution; Supply chain matching theory