Research on the Development Path of Zhenbeipu Western Film-Studio City in Ningxia based on "Internet +"

Cuirong Shi

School of Management, Shanghai University, Shanghai, 201900, China

Abstract: In the era of “Internet+”, all walks of life have carried out reform and development on the original basis, the more and more influence of the Internet on the tourism industry is also needed. The marketing mode of “Internet + tourism” will become the inevitable trend of future tourism development. Based on the field investigation, the paper mainly takes Ningxia Zhenbeipu western film-studio city as the research object to research the development of the tourist attraction, the existing problems and deficiencies are found. Under the background of “Internet +”, it puts forward the ideas that the Zhenbeipu western film-studio city should combine the scenic spot publicity, tickets, tour, entertainment, management and operation with the Internet to realize the innovation and reform of the scenic spot. It sets a benchmark for reference for other scenic spots in Ningxia, and makes other tourist attractions in Ningxia embark on the road of "Internet + tourism" innovation and reform, so as to achieve industrial upgrading and sustainable development of the scenic spots. It establishes a reference benchmark for Ningxia other scenic spots to adopt the innovative mode of Internet + tourism for achieving industrial upgrading and sustainable development of the scenic spots.

Keywords: “Internet+”; Tourism; Zhenbeipu Western Film-Studio City; Development