Research on "Internet + Rural" Develop-ment Model in the Background of Digital 

Village  

Ling Wei  

School of Economics, Anhui University of Finance & Economics, Bengbu, 233030, China  

Abstract: Strengthening the construction of digital villages is not only the focal point of building a digital China, but also helps to promote the modernization of agriculture and rural areas, improve the level of eco-nomic development in rural areas, and comprehensively help rural revitalization. At present, China's digital rural construction is facing imperfections in the agricultural and rural information service system; the unstable network system of agricultural product management; the obvious digital divide between urban and rural areas; and the lack of a good rural financial environment. This article combines the Internet with rural production, rural management, rural public services, and rural social governance, proposes different development models of "Internet + rural", and vigorously promotes the construction of digital villages. 

Keywords: Digital village; Internet +; Rural revitalization; Development model