The Challenges and Countermeasures of Medical Cosmetology

Qian Deng, Yizhi Wang, Hongyan Xia

Suizhou Hospital Affiliated to Hubei University of Medicine, Suizhou, 441300, China

Abstract: The development of medical cosmetology industry stems from the increasing pursue to beauty. In its development, with consumption psychology of user becoming more and more mature, the development environment has also been changing day by day. However, correspondingly, the development of China's medical cosmetology industry is still in the primary stage. There are still many problems in the industry restricting its further development. In this context, it is necessary to analyze the current challenges faced by the medical cosmetology industry based on the environmental characteristics of the medical cosmetology industry, and explore effective countermeasures to meet the challenges, so that China's medical cosmetology industry can develop in a positive direction.

Keywords: Medical cosmetology; Medical cosmetology industry; Development challenges; Coping strategies