Research on the Dynamic Mechanism of Green Supply Chain Management in Chinese Manufacturing Enterprises

Yanjia Zhang

Changzhou University of Logisitic Management, Changzhou, 213000, China.

Abstract: China's traditional manufacturing enterprises have adopted extensive production models, consum-ing a large amount of natural resources and causing environmental pollution. With the increasingly fierce market competition, the government has increased the environment and emission standards, and consumers have increased demand for green products Factors promote the implementation of green supply chain man-agement in China's manufacturing enterprises. This paper studies the dynamic mechanism of my country's manufacturing enterprises implementing green supply chain. summarizing the dynamic mechanism into four factors: environmental protection regulations, supplier support, environmental protection costs, technology and manpower. Finally, it proposes countermeasures and suggestions to encourage my country's manufacturing enterprises to implement green supply chain management.

Keywords: Manufacturing industry; Green supply chain; Dynamic mechanism