TheNew Path of Targeted Poverty Alleviation in Rural Areas is Viewed from the DevelopmentTrend of E-commerce

Hong Xiao

School of design and art, ChangshaUniversity of Science&Technology, Changsha, 410114, China

Abstract: Nowadays, e-commerce has become an essential part ofpeople's life. No matter whether it is food, clothing, housing ｏｒ travel, itcannot be separated from the application of e-commerce. It can be said thate-commerce in China is in an indomitable development trend. At the same time,in order to better reduce the gap between rural and urban economic levels,China has begun to promote targeted poverty reduction strategy on a largescale. Therefore, many e-commerce industries have been closely linked with targetedpoverty alleviation strategy, providing a strong foundation for rural povertyalleviation, and governments at all levels have also given certain policysupport to the development of rural e-commerce. Therefore, in this context,this paper analyzes the current situation of the development trend of rurale-commerce in China, and studies the existing problems in the development ofrural e-commerce in the context of targeted poverty alleviation. Based on thebackground of the development of rural e-commerce and targeted povertyalleviation, this paper discusses the new development path of targeted povertyalleviation in rural areas, that is, to promote the construction of targetedpoverty alleviation in rural areas through the development of e-commerce industry.

Keywords: E-commerce;  E-commerce development trend;Rural e-commerce;Targeted poverty reduction