Research on Jingdezhen Ceramic Culture Industry Chain Innovation Model

Qing Zhu, Feng Xin

Jingdezhen Ceramic Institute, Jingdezhen, 333403, China

Abstract: Currently, much importance has been attached to the development of the culture industry and the combination of network technology and multiple industries in this age of information not only has produced new changes but also has brought new opportunities for the development of culture industry. Combined with the development status and mode of Jingdezhen ceramic culture industry, this paper systematically analyzes the development foundation and environment of Jingdezhen ceramic culture industry. Moreover, based on this, this paper studies Jingdezhen ceramic culture industry chain innovation model and gives corresponding implementation approaches, which providing guidance for Jingdezhen to develop an innovative ceramic culture industry.

Keywords: Jingdezhen; Ceramic culture; Industry chain