The Problems and Countermeasures of Enterprise Investment Management

Yuping Yin

School of Finance, Anhui University of Finance and Economics, Bengbu, 233030, China

Abstract: Recent years, the development of global economy is more and more remarkable, and the enterprise investment management is also facing some problems and challenges. On the one hand, the proportion of enterprise investment in the development of national economy is increasing. One of the main driving forces of China's sustainable economic development is also enterprise investment. On the other hand, enterprises are facing more and more choices and management problems. Relevant managers are also facing unprecedented challenges. How to make the enterprise capital management meet the conditions of market operation is one of the most important issues for enterprises. This paper analyzes the current situation of investment management and some existing problems of enterprises, so as to put forward solutions to ｃｒｅａｔｅ higher wealth and profits for enterprises, and promote the steady development of the economic industry. Based on this, this paper first analyzes the main problems existing in the current enterprise investment management, and then analyzes the effective measures to improve the enterprise investment management from different aspects, so as to provide a reference for the exchange of relevant people.

Keywords: Enterprise investment management; Problems; Countermeasures