Demand and Supply: An Analysis of the Quality of China's Export Products

Jie Liu1, Chenchen Xia2

1School of Marketing and Logistics Management, Nanjing University of Finance and Economics, Nanjing, 210046, China

2School of Journalism, Nanjing University of Finance and Economics, Nanjing, 210046, China

Abstract: This article takes "quality" as the starting point, and draws on the latest progress in foreign literature to clarify the importance of upgrading the quality of export products. On the premise of measuring the quality of Chinese export products, objectively assess the quality structure and product quality characteristics of Chinese exports, to further explore and analyze the current development status of enterprise export product quality, and provide a basis for improving the quality of Chinese export products.

Keywords: Export product quality; Industry demand; Corporate supply